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- Intellectual capital is the only inexhaustible source of economical value which can be found in the organizations
- Value is what motivates people towards action
- People are the most important asset of an organization, the only one which comes back to home every evening
- The organizational culture of one company is "the way in which we do things here"
- Knowledge is the basis of every economical activity
- Change is the most frequent occurence in one organization
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